On Saturday, Kampala’s millennials were hosted to the launch of Smirnoff Ice Green Apple Bite, a new product by Uganda Breweries.
It brought together young people to celebrate life in what was called “The Smirnoff Ice Cube Experience”.
The event was held at Panamera Bar in a huge white bubble tent that was beaming with music, games, and the invited guests had the opportunity to taste the smooth, crisp and fresh taste of Smirnoff Ice Green Apple.
This product is already available in bars and retail outlets around the country.
Performances by deejays, Jo and Ssesse, kept the party goers on their feet, grooving to the beat in the ice cube set up at the event.
According to Rhona Namanya, Innovations Manager at Uganda Breweries, the Ice Cube experience was to unlock exciting opportunities for customers as well as give them a fresh bite on life.
Smirnoff Ice Green Apple joins the family of existing drinks under UBL like vodkas; Smirnoff Black Ice and Smirnoff Red Ice.