Robert Kraft, the owner of the NFL’s New England Patriots, has been charged with two counts of soliciting prostitution.
Police in Florida said the 77-year-old billionaire was twice filmed paying for a sex act inside an illegal massage parlour.
Kraft, who lives in Massachusetts and has a home in the Palm Beach area of Florida, was among more than two dozen people who have been charged following a police sting, according to officers.
They said the tycoon, who is chairman of the Kraft Foods giant with brands including Dairylea and Philadelphia cheese and Cadbury, has not been arrested and a warrant will be put out.
A spokesperson for Kraft said they “categorically deny that Mr Kraft engaged in any illegal activity. Because it is a judicial matter, we will not be commenting further”.
There has been a widespread crackdown on sex trafficking in the area around Palm Beach County, with 200 arrest warrants recently issued.
Police said they put hidden cameras in massage parlours and filmed the interactions between men and the female employees.
Kraft’s NFL team, the Patriots, won the Super Bowl earlier this month, beating the Los Angeles Rams in Atlanta.
He bought the team 25 years ago and since then they have become the most successful franchise in the NFL.
They have featured in 10 Super Bowls, winning six titles.
Kraft’s wealth was recently put at $6.6bn (£5bn) by Forbes, making him the 79th richest person in the US.